I donated my photography services to Preterm in 2017 for a project called “Faces of Preterm”. This series was designed to highlight patients and supporters of Preterm, including highlighting LGBTQ+ people and people of color in order to create beautiful art that is welcoming and inclusive in their patient spaces.
*Catrina from Preterm is one of my references! You can reach her at 440.864.4230 or email her at Caotonoga@icloud.com.
I am still currently finishing Preterm’s Annual report, but in light of applying for this position they’re allowing me to share bits of it now. This annual report features my photography as well as my design. In its printed format, it will be a french tri-folded mailer.
*Lauren Noel is a Cleveland based artist from Miami. She moved here a few years ago with her two sons, who often collaborate on her pieces with her. I have loved her work from the start and own multiple originals. Lauren uses her platform to advocate for women of color, and forces her white friends to check their privilege by never compromising her voice for their comfort. I am lucky to have her in my life, and was happy to photograph her and her sons for a story in a local online magazine about moms. Lauren’s youngest has autism, and so I moved through the shoot quickly, ignoring some of the publication’s requests for outfit changes, or featuring parts of Lauren’s home that she didn’t want featured—which the magazine was critical of. Lauren and I were both semi-outraged at the lack of understanding of what it means to be a young working mom, with two kids, one who needs special care. I embraced the opportunity to encourage the magazine to rethink what they were asking of moms, and hope Lauren’s story gave them some pause in their approach. One hour with these incredible humans below tells a story that I am grateful I was asked to capture. Check out Lauren’s amazing work here.
*Lauren is one of my references! You can reach her at 561.358.6286 or email her at email@example.com.
In 2015 I collaborated with Z Media—who did the photography—to design The City Mission’s annual report. Annual reports are some of my favorite work to do as it combines my love of laying typography, creating infographics, and organizing information. I particularly enjoyed designing this annual report, because it shared the stories of the people impacted by donations including several women, a former inmate, and even a volunteer. It was moving to see how an organization like The City Mission touches the lives of people and provides them with the resources they need to support lives.
Lauren Lasko, founder of MaLa, hired the company I was working for to completely build her brand as well as provide her with coaching and consulting on executing her brand once our project concluded. This included my recommendations for when + what to share online, defining content categories, designing business cards, planning + shooting an in home group consultation, providing direction for her website and look + feel online, to name a few. The process I took her though provided her not only with her brand, but empowered her to start her business with the right tools that she could feel confident using.
During our work together Lauren and I discussed methods for reaching out to women who needed support but didn’t have access to it; we didn’t want this to be a service only available to the privileged. We discussed pricing her services in a way that would allow her to donate her services to women in need as well as donating proceeds to an organization with interest in supporting mothers. Accordingly, 5% of all annual proceeds go to OhioHealth Mothers' Milk Bank. On a personal note, I have known so many women who have struggled to feed their babies, and it was meaningful for me to brand and consult a business that set out to help moms in an accessible, shame free way.
Above: A general overview of created content in the form of photography + marketing + design as well as Mala’s Brand Book (most of it, a little bit out of order at parts for the sake of this presentation).
In 2012 and 2013 I donated my photography services to a local shelter for women and children in Akron, Ohio. I was personally drawn to the project, given my proximity to the shelter, and I felt a responsibility to help in a way that I could. The photos were sold at an auction with all proceeds going to the shelter. Privacy was a big concern for this project; as such we didn’t show any of the kids’ faces. I enjoyed the challenge of telling a story without the use of eyes—which often tell so much. The kids were eager to be in front of the camera however, and came up with many ideas of their own for how they wanted to be photographed. This project was, and remains very meaningful to me.
Come H[om]e is a passion project for *Haja Tunkara, created to help young girls and women see that they are more than what society makes them feel they are. Her goal was to empower young women everywhere by helping them find inner peace and strength. She wanted to show them how to channel their anger toward an unfair society in a way that was productive, and to help them find balance between who they are as an individual and what they contribute to the world. Her mission was to achieve this through the practice of ohm—finding oneness—believing that people have the energy within them to create what they desire, and to aid young women in harnessing that energy by providing them with a safe space and sounding board for growth.
I built a brand for Haja during my time at Indie foundry which included a large photoshoot with an incredible, vibrant group of young girls in our studio. I also provided her with tools and resources for continuing to evolve her brand both in physical and on digital platforms when she was ready.
*Haja is one of my references! You can contact her at 216.849.1240 or email her at firstname.lastname@example.org
I have been working with *Stephanie Sheldon of The Cleveland Flea for the past 4 years as she uses her innovative ideas to build a marketplace for creative businesses to grow their brands. Our focus tends to be on women-owned businesses, and individuals who have a hard time making their voices heard. Through the work I did at Indie Foundry, The Flea’s sister business, I was able directly impact the growth of these businesses by branding them + providing them with marketing guidance and tools to empower them to run the creative side of their businesses themselves until they could afford to outsource marketing and content creation. At the Flea I was able to help promote a large scale market, often using my photography to support telling the stories of the makers at the Flea. I also created merchandise, marketing graphics, maps, way finding signage, and recently designed and ordered brand building workbooks/work sheets to help these budding business owners problem solve.
*Steph is one of my references! You can reach her at 216.262.5021 or email her at Stephanie@theclevelandflea.com.
Above: Merchandise / print + photo campaigns / maps / etc. done for The Cleveland Flea. The Cleveland Flea also uses its considerable platform to promote its makers, so I have included several maker portraits that I’ve taken over the years.
Above: The Vision Guide + Now & Later Pad.